The new Google Play 4.0 that we first revealed two weeks ago has been announced and will start rolling out to devices running Android 2.2+ as early as today. The announcement also mentioned that the purchasing process has been simplified.
The new design focuses on bigger images that jump off the page. Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try. As you move down the page, new recommendations continue to appear so there is always more to see and explore. We’ve also simplified purchasing so you can breeze through checkout and get to enjoying your movie rental or other content.
